Work in the Metaverse
Over the past few years, many of us have become accustomed to remote or hybrid work. The shift resulted in monumental shifts in how we connect within our roles and with our team. But despite the experience gained, companies still face difficulties in attracting employees to a virtual workplace. The metaverse can contain the answers. Consumers are increasingly recognizing the importance of this emerging technology, with 39% saying virtual, artificial or extended reality technologies will play a
role in their brand interactions over the next year, and 67% of marketers expecting at least a quarter will spending your budget on these tactics.
But the potential of the metaverse is not limited solely to external opportunities. I think the Metaverse could be the next big thing for internal collaboration and connection.
Connection feeds innovation
In July, we brought the entire Sprout team to our Chicago headquarters for our first annual semi-annual meeting. Employees flew in from all over the world (and more than half of them were visiting the office for the first time). The experience was incredible, but as with anything, there were trade-offs. As Sprout grows, we may not be able to accommodate flights, hotels and activities for thousands of people and must be vigilant with ever-changing health guidelines. The meaning of the
mid-year meetup wasn’t about parties, food, or even showcasing our office space.
It was about connecting with colleagues on a more personal level, a level traditionally best achieved face-to-face. This type of connection creates trust, which is the basis for performance and innovation. The majority of employees (75%) in collaborative organizations report higher levels of innovation. Our people are more likely to take risks, which pay off when they trust the people they work with. Ideas that come from brainstorming are
better when the group has a basic understanding of each other’s personalities.
However, as organizations increasingly move to a remote approach, these types of relationships are becoming increasingly difficult to form. Leaders must find new ways to collaborate their teams in a distant world.
Working in the metaverse
Getting to work in the Metaverse may sound like an effort, but workers are prepared for it. Three out of five technology workers are interested in using virtual reality headsets in the workplace. Employers must be willing to provide the desired experiences.
Connecting outside the conference room
A Metaverse meeting is an evolution of a routine Zoom meeting, but it doesn’t take full advantage of the technology yet. Suppose you open a business in a new city. He could use Metaverse technology to “visit” the city with key employees. The immersive aspect of the Metaverse experience can spark new ideas and understanding within your team. Or if you’re on hand a new cohort of workers, you can use VR technology to provide them a virtual tour of your office. or other
locations important to your business to make them feel more connected.
Metaverse technology is known for taking users to a new place. Find ways to use this to your advantage.
Fostering more equitable engagement
In a hybrid work environment, it can be difficult to keep things balanced between your team members in the office and your fully remote workers. The ability to connect with people across the organization is difficult to replicate virtually. Despite the best of intentions, it can be difficult to consistently enforce certain meeting etiquette (e.g.
, make sure everyone in the meeting is videoconferencing individually, even if some are in the same room together). Working in the Metaverse ensures that all of your employees have a level playing field and provides team building opportunities that work for everyone. –regardless of where they are located.
Going where you feel most productive
The metaverse isn’t just useful for human interactions. It can also help you do more work individually. As remote work becomes the norm, many people are choosing to work from anywhere and taking their laptops with them as they explore different locations. But that’s not always practical. If your dream workplace is a beach, you may have a problem with sand getting on your keyboard.
The Metaverse allows you to work anywhere without space limitations. Allowing yourself to work in the environment where you feel most productive can yield incredible results.
Filling in the gaps
Remote work is no longer the inconsistency to the rule. Majority of the employees expect at least a hybrid form of work, if not a completely remote position. As leaders, it is our responsibility to adapt to the new reality and equip our teams. with the technology and infrastructure, they need to thrive, even if that technology is a VR headset. As the metaverse grows in importance, we should also consider its stats as an internal business tool.