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Twitter to roll out multi-colored verified user system following blue check chaos

Twitter to roll out multi-colored verified user system following blue check chaos
  • The social media platform will add gold and grey checks to its verification system.
  • All verified accounts are manually authenticated before receiving a verification mark.

It’s been a crazy month since Elon Musk took over Twitter, and now there are more changes to his verification system. The social media platform will expand verification options to include gold and grey checks for businesses and governments. Blue controls remain for individuals who may also have smaller secondary controls if they are part of specific organizations. Musk says all verified accounts are manually authenticated before receiving a verification mark. In a tweet, he described the updates as “painful but necessary.”

Twitter has changed profoundly since Musk took over the company, laying off thousands of employees and restoring previously suspended accounts. Blue checks used to be reserved for celebrities and public figures, but on November 9, Musk opened the option of getting one for anyone willing to pay $8 a month.

Reception of the change was mixed, with critics expressing concern that fraud would increase. If someone could buy one, users could create accounts impersonating former US President George W. Bush and basketball star LeBron James, with an added semblance of credibility due to their blue verification status. The system was later suspended, with Musk saying it would not reopen until there was “high confidence.”

The Twitter team is working on a reboot, expected next week. Some changes have already been introduced, including new accounts that will have to wait 90 days after creation to purchase a Twitter Blue subscription. More details will be released next week, according to Musk.

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