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Nike’s Web3 Platform .SWOOSH Will Reward Creators for Virtual Sneaker Designs

Nike’s Web3 Platform .SWOOSH Will Reward Creators for Virtual Sneaker Designs

Nike’s new non-fungible token (NFT) platform, SWOOSH, is inviting users to create their own digital wearables, the global shoe brand announced on Wednesday. SWOOSH community members are invited to enter the #YourForce1 contest, which challenges users to create a visual storyboard on Instagram showcasing their footwear design. If chosen, each of the four winners will receive $5,000 and the opportunity to work directly with Nike designers to create their own one-of-a-kind digital sneakers.

Nike also stated that the four designs could be part of its first signature collection, which is set to debut in the near future. The contest began today and will end on January 29.

The full brief and instructions are available on the Nike website.

“At.SWOOSH, we want to broaden the definition of what it means to be a creator. That’s why I’m doing this. Nike stated in a press release that the SWOOSH Studio contest prioritises creative storytelling over creative skills.

Nike has been experimenting with its Web3 strategy for several years. Before launching.SWOOSH in November, the company acquired digital fashion house RTFKT in order to take its first steps into the metaverse. Nike announced in 2020 that it would begin testing RFID-enabled blockchain technology to track the supply chain process.


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