Christie’s auction house goes beyond digital frames to showcase NFT art, utilizing 3D holographic technology to showcase traditional and blockchain-based art across its global galleries. His insider investment firm, Christie’s Ventures, invested an undisclosed amount in Proto Inc., a maker of holograms, which became the fourth company in his portfolio. Proto and Christie’s have collaborated several times over the past year to bring traditional art from artists like Edgar Degas or Alberto Giacometti to 3D and NFT art for the crazy fonts. Collection of friendships at a March auction. After its founding in 2019, the company raised $3 million during a seed round and $5 million in venture debt from Western Technology Investment Firm, bringing the total investment in the Los Angeles startup to $20 million US dollar increased.
Additional backers include venture capitalists Tim Draper, Mike Walsh, and True Capital Management. Christie’s Venture Arm has joined Proto’s $12 million Series A round.
“We have discovered that the hologram is a phenomenal new way to showcase the best artwork across all media and eras,” Devang Thakkar, director of Christie’s Ventures, told Blockworks. This latest investment formalizes the collaboration between the companies. Added Proto develops boxy devices in small and large sizes (large enough for a life-size adult) that can even display hologram presentations from Christie’s curators and executives. Some of the main benefits of holographic art are that it minimizes risk, costs, and environmental or carbon impacts associated with shipping physical artworks, according to Christie’s. And NFT mining platform Manifold.
He mainly uses these companies’ technological tools to help customers buy and sell art. The auction house sold 87 NFT lots for total proceeds of $5.9 million in 2022, Christie’s reported. His flagship NFT lot this year was artist Refik Anadol’s NFT sculpture Living Architecture: Casa Batlló, which fetched US$1.4 million at a live auction in May 2022.