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Metaverse training software used by Nike and Carlsberg raises $18 million

Metaverse training software used by Nike and Carlsberg raises  million
  • Gemba, a company that develops VR training technology, has raised $18 million in its Series A round.
  • Lyft and What3Words backer Parkway Venture Capital led the round.

Gemba, a software developer that provides corporate virtual reality training, raised $18 million in a Series A round led by Parkway Venture Capital. The transaction is worth $60 million. 

According to a company release, the new funds will support a growth push in EMEA as well as expansion in North America. 

Nike, Carlsberg, and AstraZeneca are among the companies that use VR headsets to provide live, “life-like” training experiences. The technology is currently only compatible with Meta’s Quest VR headset, but the company intends to expand to other popular devices, according to TechCrunch. 

Putting on a masterclass through Gemba is currently an expensive affair, with lessons costing around $7,250 per program. Enterprise subscriptions start at $120,000 per year for a 50-person team and can reach $1.2 million on a larger scale.

The funding is the latest example of money pouring into the development of virtual reality technologies. Several funds were established last year to support this type of technology, including those established by global bank HSBC, investment management firm Invesco, chipmaker Qualcomm, and metaverse devotee Animoca Brands. 

Facebook parent Meta has made a case for VR having a useful application in the workplace, including training initiatives such as Gemba’s, online lectures, and VR meetings, as it tries to justify its bold bet on AR and VR technology.

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