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Festivals in the Metaverse: How Web3 projects are taking culture virtually

Festivals in the Metaverse: How Web3 projects are taking culture virtually

As the Metaverse becomes a place to linger, more and more major events will appear to pull users into digital reality. Supported by the amount of activity flowing into the Web3 metaverse domain. The Metaverse 2022 engagement is more like a government agency setting up a virtual office to connect with future generations of customers or a nation using the Metaverse to create digital versions of themselves while facing the existential threat of climate change. One-way brands and organizations use the Metaverse is to host large-scale virtual events like those they already have.

This type of Metaverse activity has been seen in many iterations over the last year, including the first Metaverse Fashion Week in April 2022The event invited fashion enthusiasts, designers, and brands to take part in activities in virtual reality. Reflecting real events at fashion weeks around the world. The digital version of the fashion industry’s legendary event included catwalks, DJ-led after-parties, commentary, and more. A Pride festival was held in The Sandbox’s Metaverse in June. Just like Fashion Week, it’s recreated what you might experience at a physical event, but with extras, only possible through digital reality, like a gay pride-themed game for festival-goers.

Festive festivals of this caliber cost hundreds of thousands and millions of dollars in cases like the hugely popular Coachella music festival. Adding to the expense, some festivals require years of advanced planning with months of physical preparation time. Running a mega event, to take it lightly, is major accomplishment. As festivals and major events like Fashion Week become more digital and integrated into the Metaverse, what does it take to create such an experience? And how is it different from its physical counterpart?

Complex yet creative

A common denominator among those involved in large-scale Metaverse events is that it’s complex. This is still a relatively new development in online activity for planners and users, so there is a steeper learning curve for all involved. The co-founder of People of Crypto Lab, which sponsored this year’s Pride festival in Sandbox, is Akhbar Hamid. He told Cointelegraph, “One important thing to remember is that hosting festivals and experiences in the Metaverse is a very new experience, and we’re building and creating what this plane looks like every day.” 

This “model” includes different logistics and planning depending on the virtual world.

Hamid gave the example of The Sandbox. Since it’s not a fully open metaverse yet and it’s still in alpha, more planning is needed: “Metaverse worlds allow you to create and build upon existing worlds and modify the existing user experience, allowing you to run in shorter time frames. In general, building experiences from scratch can take months, he acknowledged, with additional time set aside for bug testing afterward.

Web3 talent

As mainstream artists continue to break through in the world of Web3, festivals and other major virtual events can help fuel this trend. They are free to tell their stories and explore their unique narratives. She says the Metaverse can help artists personify themselves as characters or elements in their songs. Identity in the metaverse was an important issue for users and digital avatars.

When it comes to artists, the Metaverse is also “a space for expanding identity through storytelling.” This year, entertainment network MTV introduced a new award for Best Metaverse Performance as the official competitive category for its annual awards. Social Listening to monitor community satisfaction with performance.

Large-scale considerations

In addition to community happiness, there are other obstacles to consider when creating a digital festival. According to Casimiro, one of the biggest challenges is maintaining organized and open communication channels. “Especially when it comes to multiple different platforms.” He also said we need to strike a balance between encouraging artists to push their creative limits and ensuring technology is available to support those dreams; we need to make these spaces more accessible and educate the masses about what can be accomplished through this technology.

The simultaneous task of learning what it takes to host a digital festival and educating communities on how to participate is challenging. Hamid, however, thinks one of the best ways to do this is through festivals. He said that cultural events like Pride festivals, Women’s History Month, and Black History Month are excellent opportunities to develop original Metaverse experiences that inform the public about cutting-edge technologies.

Looking forward

The Metaverse is going nowhere. Hundreds of millions of dollars were poured into Metaverse development in the last quarter alone, according to a Q3 DappRadar report. The Metaverse continues to be an important part of the success of other Web3 tools like Non-Fungible Tokens (NFTs). According to industry observers, one thing above all will contribute to the success of the Metaversum and its major events: accessibility. Hamid said the future of Metaverse festivals “will be accessible from any device, anywhere.” 

Casimiro continued, “There has been a cultural shift towards a global village with global access to given content in the last three years. I have been producing virtual concerts since 2019 and have no doubt they will continue to be an integral part of the industry.

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