Disney brings back Bob Iger as CEO: Here’s the crypto connection

Disney brings back Bob Iger as CEO: Here’s the crypto connection

Metaverse contributor Bob Iger has announced a surprise return to his former role as Disney CEO, succeeding former CEO Bob Chapek. While Iger is best known for serving as the CEO of the global entertainment conglomerate for 15 years, the Disney exec rose to prominence in the crypto community after becoming a director, advisor, and investor at Genies, a digital avatar platform running on Dapper Labs’ Flow blockchain, empowering people to ‘mobile Web3′ applications’: avatar ecosystems,” Iger said at the time. Iger was still at Disney as CEO and CEO when the company filed a Metaverse-related patent on December 28.

The patent covered a “virtual world simulator set in a real-world location,” and according to the filing, would allow Disney theme park guests to use cell phones to create custom 3D effects and into nearby physical to project spaces. Like walls and other objects. However, Disney said at the time that there were “no current plans” to use the patent for the “Virtual World Simulator,” and the company had not yet announced any products related to the patent.

According to the Hollywood Reporter, Iger’s return is intended to be temporary. However, Iger will only agree to serve as Disney’s CEO for the next two years. During his new tenure as CEO, he will reportedly work with the board to set the company’s strategic direction and work on developing a successor. In his absence, Disney has been working on projects related to the Metaverse, non-fungible tokens (NFTs), and blockchain throughout the year. In September, Disney began hiring a senior advisor to work on NFTs, Metaverse, blockchain, and decentralized finance (DeFi) transactions. Specifically seeking someone to provide “legal advice and support for global NFT products throughout the product life cycle,” ensuring they comply with all applicable laws and regulations in the United States and internationally.

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