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Design Lapse: Binance Releases Swastika-like Emoji On Hitler’s Birthday

Design Lapse: Binance Releases Swastika-like Emoji On Hitler’s Birthday

Binance has unveiled a new Twitter emoji yesterday, but something “doesn’t feel Reich” about it.

Binance commits embarrassing faux pas

Several Twitter users have pointed out that Binance’s new logo bears a close resemblance to the swastika. While the swastika is an ancient symbol dating back to thousands of years ago, as some users mentioned, it primarily became a symbol of hatred and genocide in Western culture, after being abused by the German Nazi Party in the 1930s.


To make matters even worse, the new Emoji was released yesterday, April 20. In Germany and Austria, the date is infamously known for being Adolf Hitler’s birthday. Binance apologized for the incident, which they called “obviously really embarrassing”, adding:

We’re not sure how that emoji got through several layers of review without anyone noticing, but we immediately flagged the issue, pulled it down, and the new emoji design is being rolled out as we speak.

Another user pointed out that this was not the first time Binance released visuals with a Nazi connotation:


Shiba Inu blacklists “Swastika bidder”

Meanwhile, the SHIB ecosystem had to deal with a more deliberate case of Nazi vandalism. Three days into the initial Shiba Inu Metaverse land sale, a single wallet placed bids on several land parcels to create the shape of a swastika on the metaverse map.

Design Lapse: Binance Releases Swastika-like Emoji On Hitler’s Birthday Forks Daily
Source: Discord.

After discussing on Discord how to remove the offensive symbol, some users agreed to bid on the parcels surrounding it, to create the shape of a window instead. On April 19, Shiba Inu released a comment, stating that the offending wallet has been placed on a blacklist, preventing it from accessing the metaverse platform:

We will not tolerate the use of hate speech, displays of intolerance or bigotry (through words, actions, symbolism, etc.) at the discretion of the community moderation team. Any account or individual who attempts to incite harm towards others is also not allowed.

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